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Responsibilities under the Online Trading Act

Responsibilities and obligations of online merchants

With the growth of e-commerce in Bulgaria, online businesses face a number of challenges responsibilities and obligations to comply with the law and European requirements. In this article we will look at key aspects related to registration, rules, user relations and other important elements in internet sales. 

Legal obligations

Online merchants have various legal obligations to comply with in order to operate legally and ethically. Some of the main processes are:

  • Legal registration

Traders must be registered as a legal entity, which allows them to operate legally within the state and the EU.

  • Compliance with legislation

Businesses adhere to online trading obligations, providing report on transactions, electronic signatures and reporting of all income and expenses.

  • General conditions

Merchants must create and publish clear and comprehensible general terms and conditions of sale. Information about prices, return policies, delivery terms and other aspects of the customer relationship.

  • Protection of personal data

Compliance with the regulations for the processing and storage of personal data according to legal requirements. This also includes clear policy information for website privacy.

  • Fiscal obligations

It is important to provide specific tax documentation: invoices, notes, receipts.


Registration and entries

The legislation requires online merchants to register as legal entities and log into the database of the relevant agencies. This process ensures transparency and control by the National Revenue Agency (NAA), providing compliance with legal requirements. 

Company registration

To become one online merchant officially recognized, successful completion of the process is required upon company registration. This stage involves providing the necessary documents and information that confirm the legal basis of the business. 

Entry into commercial registry

After successful registration, companies are registered with the National Revenue Agency. This implies inclusion in a central a register that allows the tracking of commercial activities. An important process to build trust and validate legitimate sales.

Responsibilities to the users

Managing online brand, you have an obligation to provide clear and comprehensive terms and conditions for trade. These include information on pricing, delivery, warranties and policies return of goods. Compliance with these norms protects the interests of users. 

Protection of personal data

The traders are obliged to take all measures to protect their personal data customers. This includes storage and processing of information according to the applicable laws and standards of the country. Privacy assurance is from key to high customer trust and maintaining a high image on the online store. 

Transaction protection

Besides saving the all personal data when ordering, often users leave information about bank cards on the site. Payment processing systems must be highly protected. Use strong passwords, two-factor authentication, and more means of identification are among the preferred means of protection. 

Payment, delivery and guarantees

Businesses should be sure that their customers are fully aware of all the rules before they make a purchase. It is important to provide them with comprehensive information about the method of payment, the terms of delivery and the warranty of the offered products. Transparency builds trust and prevents potential disputes. 

Incident response

Traders should have prepared plans for quick response to possible incidents in the field of internet security. This includes effective communication with customers and cooperation with law enforcement in the event of a data compromise. Consumers need to know they can count on you and yours security systems and timely solutions. 

Management of cookies

In accordance with legal requirements and regulations, merchants must have a policy for cookies on their websites. In this way, they provide information and ability for people to consent to tracking online behavior in order to improve the user experience. Describe well what aspects will be collected and for what purposes they will be used. 

Fiscal obligations

The fiscal bill is a mandatory tool in the work of all businesses, especially in the field of commerce and public services. The document provides information about the transaction and helps in accurate reporting of prices, profit and other taxes references. 

Management systems of fiscal bills

It makes business sense to invest in modern management systems that automate the process of issuance and archiving of fiscal receipts. This not only improves efficiency, but also facilitates storage and access to these documents. At BigArena, we care for issuing a fiscal check and invoice for each order of our client. All materials are stored in our innovative software where they can be available to online merchants and their accountants.

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Daniel Tityukov
Published at: 2024.02.26