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Construction of corporate culture
The construction
of corporate culture is a fundamental aspect for any organization because
it defines the norms, values and behaviors that encourage employees.
Having a healthy and positive corporate culture not only improves
the working environment, but also contributes to increasing productivity, retention
of talents and the sustainable development of the company.
Because of
that, understanding and implementing effective strategies for building and
its maintenance become a key challenge and priority for
managers and HR specialists.
From
BigArena.net will tell you more about what it means, why
how it is built is also important.
What represents corporate culture?
It covers
the ethics and vision that determine how employees and managers in a given company
interact, perform their office tasks and process business
the transactions. May affect recruitment and retention,
the productivity, business results and future sustainability of
the company.
There are four
main types of which:
- clan – based on cooperation and family atmosphere. It has a strong connection between workers in teams and loyalty to the company;
- adhocratic – oriented towards innovation and experimentation. Creativity is valued in this culture and flexibility;
- market – focused on results and competitiveness. The workers are targeted towards achieving goals and profit;
- hierarchical – is based on a clear structure and control. It values discipline and obedience.
The corporate one
culture is a living and breathing image of the company that can be influenced by
national cultures and traditions, economic trends, international trade,
size of the company and the products it offers.
It is developing
organically over time and reflected in all aspects of internal operations,
including dress code, working hours, organization, staff benefits, address
to employees and customers, customer satisfaction.
What are they its benefits and why is it important?
The corporate one
culture is essential to the successful operation of a business. Here it is
some of the advantages determining its importance:
1. Detention
of frames
Okay
the developed corporate culture attracts and retains candidates with the right
skills that feel connected to the company's values and mission.
2. Productivity
and efficiency
It turns out
impact on the working atmosphere and employee motivation. Positively
built stimulates productivity and efficiency.
3. Business
results
It might
improve business results by increasing customer satisfaction and increasing
the profits.
4. Sustainability
of the company
Those with
a healthy culture has a better chance of surviving in the long term.
5. Definition
of values and ideology
Represents
the core values and ideology of the company. It helps to establish common
an understanding of what the organization is.
6. Influence
on decisions
There is
influencing the decisions of managers and subordinates by shaping theirs
approach to work and interaction with customers.
All of these
aspects make corporate culture key to a company's success.
Construction and transmission
The construction
and the transmission of corporate culture are key processes for each
organization. What are the steps in this process?
1. Construction:
- analysis of the existing one – the first stage consists of an analysis of the current situation. This includes understanding the values, beliefs and behaviors of staff and the managers;
- development of the Corporate Code – during the change, it is necessary to create clear rules and values to shape the organization's new culture. This codex must be communicated to all employees;
- definition of the forms and methods of work – the way in which the organization is determined it will work. This requires the structuring of communication, the management of processes and interaction between employees.
2. Transmission:
- training and education – new workers must be introduced to it. Training can to include training sessions, materials and examples;
- leadership and example – leaders must be an example to follow. Their actions and decisions create an image of culture;
- internal communication – regular communication with staff is essential. This includes meetings, newsletters, social media and other channels.
The construction
of corporate culture is an investment in the future of the organization. Not only her
improves the work environment and employee motivation, but also affects business
the company's long-term results.
See Also
